Building — 2026
Contra Labs
A human data and evaluation lab for creative AI — style, tone, and taste.
Contra Labs is a human-data and evaluation lab for creative AI, built around a network of verified creative experts setting benchmarks for style, tone, and taste. Evaluation is the problem I keep circling back to: a model is only ever as trustworthy as the yardstick you measure it against, and taste is the hardest thing to put a number on.